Organic apparel for the little minimalist —
in a nutshell...
At Gray Label, children are central to everything we do. We believe children have a primary right to be regarded and respected as the person they are. This means we respect the world they live in, too.
Our label is proud to be 100% organic and GOTS certified. We make premium quality basics in a child & planet friendly way. Our styles are designed to last and we never go on sale, to avoid needless consumption. It’s our kind of prosperity. It’s known as minimalism.